Alright Mark,
Have you checked the thermal cut out switch, as you look at the boiler on the bottom left (underneath) should be a small hole, inside that hole is a small button, make sure this is pushed in (set) if your boiler has overheated (this can sometimes happen in long DHW draw offs) the button pops out, this is a safety device and will stop your boiler firing.
Hope this helps.....
Higgi, March 2008