Its STEEL not plastic sorry. The part that has broken is one of the little lugs that hold the watch strap pin in.
Anthony 2008, September 2008
Sorry, have read your question again. If the watch body itself has broken it looks like a new watch is the answer. If it is plastic it can't have been very expensive can it?
Chicks Fan, September 2008
I always take mine to a market stall and get a new strap fitted. The cost is usually very reasonable and they do it while you wait.