Bulpitt & Sons Ltd was a brass founders established in the latter part of the 19th century. The "Swan Brand" name was registered by Bulpitt & Sons Ltd in the early part of the 20th century and was primarily used for their domestic range of polished aluminium products like frying pans, kettles, tea sets and jelly moulds.
In the 1920s, Bulpitts moved into electrical appliances including kettles, irons, heaters and steamers. They pioneered the first electric element that could be immersed in water. This was a very important breakthrough because it meant that a whole 6 pints of water could be boiled in just over 9 minutes. This led to a whole range of products based around their "immersion element", including tea urns, kettles, steamers and coffee percolators
In 1988 the Swan Brand was acquired by French manufacturers, Moulinex. Bulpitt & Sons (Swan Brand) Ltd was finally dissolved on 21st May 1989 - approximately 100 years after they were first established. However, Moulinex were also under the same pressure from cheaper imports. The company went bankrupt in 2001 with the Moulinex brand name being acquired by Tefal of France.
The Swan Brand is now being developed and marketed, under license, by original Swan employees who possess the passion to see the Swan Brand become great again.
http://www.swan-brand.co.uk/our-history
Puff, October 2014
