There is very probably a small fan which is used to circulate the cold air around the fridge more evenly. It is possible that there is a door switch which stops this fan when you open the door to prevent it from literally pushing the cold air out. Look for a door switch to press with your finger to prove the point. However, some fridges use an internal magnetic switch which you cannot see, so don't despair if you cannot locate.
As to the problem, it will be one of two things.
The fan unit has come loose from it's mountigs, and the blade is catching on the surround .....
Or (more likely) You have a build up of ice in an area which you cannot see, and the blade is hitting the tip of this.
Remedy : In the case of 1/ obvious, you would have to investigate.
2/ You would need to manually defost the fridge section (switch off for at least 8 hours). If the noise has gone after this time, you will have proved that it was ice.
If as I suspect it probably is ice, a one-off defrost may cure the problem (I will not go into detailed explanation why) If however the problem returns within days after defrosting, then the fault lies with either the defrost timer, or the defrost heater
Trevor, June 2007