Follow all the guys above:-
1) make petrol/oil mix is 50:1 , This means 500cc petrol to 10cc of oil (2 stroke oil! , not 4str engine oil!) , adjust as you see fit (250cc - 5cc , 1litre(1000cc) - 20cc)
2) Prime (clear rubber button on top of engine), x 5-8 times , push yellow warm (red)
3) HOLD DOWN THE INTERLOCK BUTTON WHEN STARTING !! (big yellow button 1/2 way down shaft) - I too suffered the old start for 5 seconds, then cuts out - turns out this was the key to starting
4) Idle for while (20 seconds?) then warm up with throttle (squeeze handle on bottom of shaft)
Chris Peacock, June 2013