Regarding how to remove the coupling, after removing the motor (as described above), remove the nut holding the fan in place - gently remove the fan and washer (I had to "unscrew" the fan from the threaded axle). The axle should have flattened sides, with no threads in the way on opposing sides, and you can then use a crescent wrench to hold this end without damaging the threads, while using a pair of pliers or channel-lock to unscrew (counter-clockwise) the rubber coupling assembly.
Needless to say, re-assemble in the reverse order of disassembly....
My Oster is somewhere around 5-8 years old, so this new axle setup may be a new feature.
Randy Medd, December 2010