Use starting fluid, give it 1-2 shots in the air cleaner, prime the blub & it should start up the 1st time. Bought mine 1998 from home depot then quit selling them, use it every week for 1-2 hrs. Looks bad but still running. Wish they would have all replacement parts for it but they don't. After it breaks I guess it will be tossed out & start again with a new brand. But the mower has been good to me for the hrs on it. I use red line oil, premium gas, turn up the engine speed for taller grass mulshing and drive the heck out of it.
Keith with 1 acre of lawn, February 2009