It's possible that the hue or colour temperature setting may overcome this. On your remote control there should be a menu button for adjusting the screen settings like brightness, contrast and colour. On the menu somewhere, there may be a setting where you can have the picture "cool" "warm" "natural" etc... Try these settings and go for warm as it will have a higher red content. Failing that, look for a Hue or tint setting, usually one way goes more green/blue, the other goes more red/yellow.
Hope that helps
Pete, August 2009