Check out this website:
http://www.wolfbane.com/cgi-bin/tvd.exe?
This will show you which is the best theoretical transmitter fo ryour location. Be warned though, this doesn't allow for things like dirty great hills in the way.
Some channels are transmitted at a lower power or are more prone to interference than others, so your box may not receive some of the more difficult channels of you are in a poor area or have a poor aerial installation.
Check out if the channels you can't get are all in the same group(s) at this site:
http://www.unsatisfactorysoftware.co.uk/dtt/dtt.cgi
There's no such thing as a "digital aerial", but it is good to get the right aerial for the channels used by your transmitter.
Use an outside aerial (you can loose 6dB of signal [half] just going throiugh a roof)
Use a decent, fully screened cable as well, not the cheapo co-ax that was so popular in the past.
Have the aerial as high as you sensibly can
Keep it away fro other aerials and metalwork.
Check out
http://www.satcure.co.uk/tech/freeview_problems.htm
as well.
John, February 2008