I don't have an answer, but we have exactly the same shower - Mira 10.8 - also about 2 years old, and exactly the same symptom. It appears totally dead.
I've popped the lid off and established that the thermal cut off is ok. However the microcontroller board has no volts anywhere. I suspect the 240-5v power supply circuit has failed. This is a bit harder to get at, so it's only a preliminary diagnosis.
CAUTION: Don't poke about in these things with power on unless you're suitably qualified and/or experienced. The 240v live is quite exposed.
We have hard water too, but that doesn't cause electronics to fail!
Gideon, February 2006