I have the same problem except the hw system is now also not working.
I followed gilo's suggestion and took off the front panel. I can see two rocker switches, one black and one red but they are to the bottom left rather than middle mounted on a cast white metal box compete with a small black button (which has no effect when pushed).
With ch set to run, the red switch is on (glowing) and if I toggle the black switch I can hear the pump start/stop but no flame.
Any other ideas?
Will, October 2009