Hi, I have this fire, has the pilot been off most of the summer? Is this the remote version? If so keep trying it could be the oxi pilot, when the pilot has been off for a length of time the sensor can get dust on and stops the fire starting, not sure if this only applys to the remote control version like mine or manual control too. I had this problem and after purchasing a new Oxi pilot only to find it was the wrong one, I just cleaned the whole fire and kept trying it eventually started working fine.
Hope this helps in some way, I only found this as I am looking for a new remote control as mine has become faulty.
Good Luck
Richard, December 2010