What to do: If the TV is still brand new (under 30 days) return it to the store. You can exchange it if you like, but I'd recommend getting a different brand of TV altogether.
If it's over 30 days but under 1 year you can attempt to have Zenith fix it but I wouldn't hold my breath.
This is a website of a technician service http://1stresponseelectronics.com/ , you can get more details for the solution and know the repair price.
gregory, August 2013