I've just had the same problem. I read the manual and there is no way of starting the pilot light. I bit the bullet and called a plumber.
The Potterton Prima have an automatic pilot light the fires up when it is required. I had a problem with the fan. I've managed to get it going by turning the dail to zero, taking the front of and manually spinning the fan down, then putting the front back on and turning the dail on.
It is only a temporary fix as I will need a new fan, but it should keep for a day or two.
I know it's probably too late to help you, but it might help someone else
Nick, December 2010