This is the fix for the usual Ghosting problem....
To bring up the "service" menu, put the TV in standby mode, then press in sequence :
Onscreen Display ( the little screen with the i+ in it )
5 ( channel number 5 )
Volume Up ( upper end of volume button )
Analogue ( middle top button )
The TV should switch on and when it's warmed up, you should see a screen with lots of big green lettering on it.
Press the "menu" button ( middle bottom )
Use the direction dial to move down to "LCD Drivers" and press right on the dial to enter this menu.
Move down to "S H Pos Reg R". It should be "10", change it to "11". ( Left/Right to adjust )
Move down to "S H Pos Reg G". It should be "10", change it to "11".
Move down to "SHPos Reg B". It should be "10", change it to "11".
Press the menu bottom to drop out of the menus, and the standy button to drop to standby. Switch back on, and hopefully your ghosting will be gone.
this sorted out my ghost images on my sony kdf50e2010 which i was getting whilst playing on my xbox 360
mark, November 2009