check your viewing panel for a letter 'c' this will have become active if you selected MAX water temp, this 'c' is to tell you the boiler is keeping the water preheated for instant hot water. If you want to turn it off,(the letter 'c') turn the water temp control dial FULLY ANTICLOCKWISE, now WAIT for the 'c' to disappear then just turn water dial clockwise to the desired TEMP.
wirecutterman, December 2009