I service all brands of roll laminators in the pittsburgh area, as a indenpendent provider.
Your problem is very common and best yet very easy to fix:)
Theres a membrame switch inside the control panel,20 bucks and super easy to replace. This will fix the push forward button machine runs backwards. When replacing the switch its a good idea to use some contact cleaner or alcohol on the circuit board. give me a call if you want telephone tech support is always free:)
bob haller service and sales pittsburgh pa 412 366 4906, November 2013