Most printers have an expire date on the parts. With Epson the message you are recieving means that you have printed to the maximum allowed. If you take it to a shop all they will do is clean the ink waste pads and reset the counters, which will cost you about £40. But help is out there.
http://www.ssclg.com/epsone.shtml. Here you will find the software and instructions to do the job yourself and save a fortune.
Dave, July 2007