I have 2 of them, it might be that the flue fan is not generating enough of a draft or its not getting enough air. if u unscrew the cover and leave it hinged at the top, hold it open slightly about 20 mm and try it. It should light if its the fan problem..
once heats up it should work away itself for a while.
make sure that the copper themistat is attached closely to the pipe in the boiler so it prevents it from tripping out.
Ken O'Connell - O'Connells Guinness Bar, Limerick Ireland, October 2011